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Building an In-House Competitive Intelligence Department for a Service Provider in Medical Industry

Overview

This case study demonstrates how Krugman & Partners facilitated the establishment of an in-house Competitive Intelligence (CI) department for a leading corporation in the medical industry.

The client, corporate company operating in over 20 countries, sought to deepen their understanding of the industry’s competitive landscape and enhance operational efficiency.

Client Profile

Industry  
Medical Services 

Challange 
Building an internal CI department to strategically analyze competitors and improve operational efficiency. 

Client profile
Corporate Company 

Objectives

To build up a proficient in-house CI department.
To identify key industry players in the market, their market footprint, and client base.
To analyze competitors’ company profiles, communication strategies, and pricing positions.
To assess management expertise and predict competitors’ future actions.
To provide insights on operational efficiency and potential areas for growth.

Process

  • 1. CI Department Establishment: Guiding the client in forming a skilled CI team with the necessary tools and methodologies.
  • 2. Competitor Analysis and Profiling: Gathering data on major competitors, including their market presence, client demographics, and strategic approaches.
  • 3. Communication and Pricing Strategy Evaluation: Examining how competitors communicate their services and position their pricing in the market.
  • 4. Management Expertise Analysis: Understanding the leadership styles and decision-making processes of competitors to predict future industry trends.
  • 5. Operational Efficiency Review: Identifying areas within the client’s operations with scope for efficiency improvements and growth potential.

Results

The client successfully established a fully functional CI department, empowering them with real-time industry insights.
The CI team provided an in-depth understanding of key competitors, offering strategic advantages in market positioning.
Insights into competitors’ strategies informed the client’s decision-making, leading to more effective business strategies.
Identification of efficiency enhancement opportunities led to streamlined operations and cost savings.
The client gained the ability to anticipate market changes and adapt their strategies accordingly, ensuring long-term competitiveness.

Client testimonial

Krugman & Partners were instrumental in helping us establish our in-house Competitive Intelligence department. Their expertise not only gave us a clearer view of our competitive landscape but also enhanced our operational efficiency. We are now better equipped to anticipate market trends and strategically position ourselves for continued global success. 

Country Manager, Service Provider in Medical Industry

Conclusion

  • The collaboration between Krugman & Partners and this global medical service provider highlights the importance of in-house CI capabilities in understanding and navigating the competitive landscape. The establishment of the CI department has positioned the client to be more proactive, strategic, and efficient in their global operations.

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